J. S. Bach:

​G-minor, Violin Sonata 

(BWV 1001)

​​​​​Knowledge of the client's intention and its business environment.​

Comprehensive recognition of needs and opportunities.

Responsibility in establishing and pursuing communication goals.

Understanding of the social, economic and political context.

Focusing on quality and ethics.

​Careful financial/budget management.

Principles

   "Principles may, and must, be inflexible"

    (Abraham Lincoln)

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